My teacher showed us a couple videos in class to help demonstrate what different camera shots and music can do to create a powerful message, and it reminded me of this Chipotle commercial, “The Scarecrow.” The use of Fiona Apple’s rendition of “Imagination,” originally sung by Gene Wilder in “Willy Wonka and the Chocolate Factory,” is deliciously creepy. I still get emotional watching this commercial, and it’s a commercial for CHIPOTLE. That’s what I call advertising!
CLICK HERE TO WATCH “THE SCARECROW”
Britt Garth 